Wednesday, August 13, 2025

Let me present to you likely the first AI-to-film transfer in the world. What you can see below is the result of an AI film sent to a film lab, projected to Kodak film stock, have it developed, and scanned back to digital format in 5K resolution. I think this is the first AI film to do this process, ever. You can get a sense of the process by this workflow I’ll update this with pictures of the actual machines later: http://laszlogaal.com/files/ram0.jpg

From a technical standpoint I wanted to bring together the two far ends of the spectrum of filmmaking: analog celluloid film - let's call it organic - and AI generated footage - let's call it organised. You can check a single frame from the full 5K overscan result: http://laszlogaal.com/files/ram2.jpg As for the film type I’ve chosen the Kodak Vision3 500T which is the same film stock that was used in movies like Inception, The Dark Knight Rises, La La Land, etc. I will try to have a more comprehensive write-up about the technical details, but for now I will put out one before-after comparison here: http://laszlogaal/files/ram1.jpg. Here you can see that the film transfer not just solve some of the main problems with AI footage, but the process gives the image a very nice texture and the colors. Of course some of these can be emulated with digital tools but it will not be the exactly same. Also when it comes to film, everything that happens on film only happens once, this reminds me of Norman Jean Roy’s article about how digital photography kills unique imperfections: https://www.thecut.com/2013/01/norman... . As for the original AI fottage, everything is Runway Gen3 Alpha text-to-video only(!), the only effects are the camera shake at the motorcycle scene and the end title had to be retouched because there was an extra letter.

From a story standpoint the video explores the idea of sentient machines: how will it feel for a genAI machine to create the images and videos we prompt? Will it have fear to be turned off? Can it be that exactly this fear will be the pledge of catharsis? In the video this “conscious-fluid” is giving emotions to the lifeless machine.

At the end Plato’s cave is mentioned. This allegory depicts prisoners chained in a cave facing a wall for their whole life. Their perception of reality and the outside world is only through the movements of shadows on that single wall. Doesn’t that remind you how we are training these AI models? For me this mirrors how AI models comprehend the world through training datasets, both presenting limited and maybe distorted views of reality. Just as the cave dwellers form their understanding from indirect representations, AI models develop their "knowledge" from imperfect data, they don’t have direct access to the world. But just like the end of Plato’s story, the prisoners are freed and brought outside their cave. What would be the analogy for a machine in this case? How will be they freed?

As you can see in the beginning the shots are very natural, and you might mistake the narrator for a human soul facing euthanasia. But in the middle we can clearly see things are changing as we see more and more surreal images, as if the machine is trying to explore more of it’s power to change the world he previously thought is fixed and unchangable. Is this the moment for becoming self-aware?

This video is part of my journey to live these questions now without worrying about the answers, just like Rilke wrote: “Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like books that are now written in a very foreign tongue. Do not now seek the answers, which cannot be given you because you would not be able to live them. And the point is, to live everything. Live the questions now. Perhaps you will then gradually, without noticing it, live along some distant day into the answer.”

There are some easter eggs, as for the unicorn, I will give away the reference for the Blade Runner fans: http://laszlogaal.com/files/unicorn.jpg

Category:

Originals, Spec Ads

Client:

eToro

Duration:

2024.09.17

Location:

Global

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Clarifications

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Clarifying Deliverable's Before They Begin
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What’s your typical process like?

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Can you handle both concept and execution?

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What’s your typical process like?

Can you handle both concept and execution?

How much experimentation is part of your process?

What parts of the process are still completely manual?

Do you usually work alone on the projects?

What’s your typical process like?

Can you handle both concept and execution?

How much experimentation is part of your process?

What parts of the process are still completely manual?

Do you usually work alone on the projects?

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